Marketing Intern (New York City)

Location: New York, NY

Department: Marketing

Type: Internship

Min. Experience: Student (College)


About Us

Based in downtown NYC, CourseHorse is the first marketplace that helps people discover & enroll in trusted local classes, ranging from casual programs like cooking & art, to professional courses like finance and programming. We believe that learning is the single greatest way to positively impact individuals & our society, which makes our goal simple: to make lifelong learning easier.

We've just raised an additional round of capital in order to attach rocket-boosters to this Horse, and we're seeking passionate, talented team members to get in on the ground floor & help steer us to the stars. 

Why you want to work at CourseHorse:

  • Amazing team: We’re all entrepreneurs that believe in, trust and teach each other everyday 
  • Impact: Sell something that genuinely helps people! We’re changing the face of education: we’re not only impacting the way people find classes, but also our society’s fundamental relationship to learning (and will tell you more when we chat!)
  • Independence: The reins are in your hands: we’ll provide the tools and training but you control your own destiny, and can work from the comfort of your own home
  • Learning: You'll build a very particular set of skills that will help you throughout the rest of your career – as an education company, team member development is priority #1
  • Fame: Check out our brief cameo in the Avengers' movie

Job Description:

CourseHorse is seeking a marketing intern with the perfect mix of creativity and a knack for numbers.   This internship will offer a hands-on experience in marketing at a fast growing start-up as you help us merchandise the thousands of classes on our site via partnerships, email marketing& communications, as well as other larger strategic initiatives.

You'll be working on a small, savvy marketing team tasked with optimizing user growth, engagement and revenue. 

Every week, you will have the opportunity:

  • Launch, measure and improve our communication strategy across CourseHorse and our partner network
  • Pitch new marketing & promotional ideas to maximize revenue potential of our existing partner network
  • Deliver compelling content that results in the best possible sales conversion and user experience
  • Plan, coordinate and launch strategic marketing initiatives across advertising and partnership channels
  • Project manage the execution of site updates, email campaigns and digital marketing programs.
  • Coordinate the development of creative content and new site enhancement releases.
  • Analyze web and email analytics information for optimizing traffic and sales
  •  Write and edit customer-focused copy that meets brand voice and style

You will excel in this role if you have:

  • Desire to help with all stages of the marketing funnel, from customer acquisition to business development
  • Strong creative writing and communication skills
  • A high level of organization and attention to the little details that make marketing & advertising outstanding
  • An interest to learn CRMs (SailThru a plus!), Google Analytics, HTML and CSS
  • A passion for learning and improving quickly in a fast-paced startup environment
  • Above all, a positive, can-do attitude and extraordinary hustle

In your Cover Letter, please include:

  • A writing sample
  • Your favorite ecommerce site & why
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